On February 9th, 2019 the Tony Odisho team collaborated with ArtShow Chicago to put on a unique fashion show, entitled Fashion Show 2 F R E E D O M. ArtShow Chicago is a non-profit that puts on art and fashion shows to highlight local artists and designers, as well as draw attention to social issues while giving back to the community. This particular show, Fashion Show 2 F R E E D O M, was created to celebrate the most fundamental human right and demonstrate what it means to the community.
The designers involved with the show primarily went to design schools in Chicago or have/had their own personal lines before. Most of the designers didn’t take a literal interpretation of freedom in their collections, but instead made collections that celebrate the joy of freedom to them personally, consequently creating a diverse and innovative collection of pieces.
Tony Odisho’s involvement in the show came in the form of hair styling with our high end Ostia Collection styling products. Stylists Margot (Hairy Godmother) and Josue (of Exsalonce Salon Chicago) handled hair styling for the majority of the models in the show. Additionally, Tony Odisho’s director of sales and professional makeup artist, Alexa applied makeup for many of the models.
Initially only 150 tickets to the event were available, but they sold out so quickly that ArtShow added more and ended the night with nearly 300 tickets sold! Suffice it to say that this event was a smashing success. Proceeds of the show went toward funding artists in Chicago. This one-of-a-kind celebration of creativity and–more specifically–freedom was a sight to behold and the Tony Odisho team was honored to be a part of it.