In March 2019, Tony Odisho will release their new Satin Tape Extensions at America’s Beauty Show in Chicago. This line of extensions is made with Tony Odisho’s trademark keratin tape, but with naturally straight hair. In light of the fact that they foresee sleek hair becoming more than a trend but a staple, Tony Odisho is positive this new line of extensions will make waves in the beauty industry and general public.

Sleeker/Straighter Than Their Original Tape Extensions Line

Tony Odisho’s Original Tape Extensions have a natural wave to them that is activated after they’ve been made wet. The new Satin Tape Extensions however, are naturally straight. This means there are more options for people with different hair textures, particularly if they have naturally straight hair or always wear their hair straight. Tony Odisho will now be offering the Satin line in addition to the Original Tape Extensions.

Same Trademark Keratin Tape Technology

The Satin Tape Extensions will have the same trademark lace-infused polyflex keratin tape strips as the Original Tape Extensions. This means Tony Odisho can ensure that the extensions will last 6-8 weeks (assuming proper maintenance) and can be reapplied up to two times. It will also work in tandem with Tony Odisho’s specially formulated line of hair care products, as well as the Tape Removal Solution, the double-sided reapplication tape strips, and the single-sided tape strips.

Offered in a Wide Variety of Shades

Starting out, Tony Odisho’s Satin Tape Extensions will be offered in the following solid shades: 1B, 2, 4, 6, 8, 12, DB2, 1002, and 1004. It will also be offered in the blended shade, 12/DB2. The following Shadow Root shades will also be available: 10&20, 4&14, and 8&DB4. The entire line is exclusively available in 20” (50 cm) length. The line will eventually expand to include more shades and lengths.

Sleek Hair is Here to Stay

This new line of extensions has some serious staying power. Whether you call it glossy hair, sleek hair, or glass hair—this style is a staple in the beauty industry. Additionally, straight hair extensions are versatile and can be heat styled into numerous different looks. These extensions are sure to turn heads today and for many years to come!

Where and When to Purchase Satin Tape Extensions

Tony Odisho will be launching their Satin Tape Extensions at America’s Beauty Show. The show will take place from March 30 – April 1, 2019 at McCormick Place North in Chicago, IL. The booth number will be # 9019. The new line of extensions will also be available for purchase online and in their Chicago store, located at 5321 N Lincoln Ave.


Tony Odisho Launches New Silver Shade for Tape & Fusion Extensions

In August 2018, hair product and extensions company Tony Odisho will present a new shade to their EXPRESS Tape and Fusion extensions lines in the 20” (50cm) length. They are offering this shade in a response to the growing “granny hair” trend. More and more women want cool, silvery locks and now Tony Odisho extensions reflect that!

What Makes TO’s Silver Extensions Special

Tony Odisho extensions are made with 100% human remy hair, sourced from a temple in India. They are double pigmented and can be heat styled or colored, as needed. Fashion Snoops referred to them as the “world’s finest hair extensions.” The new silver shade has all of these features plus a gorgeous new color that is on trend!

What Gives This Shade Staying Power

Not only is it the hottest color trend of 2018, it is just getting started. According to research by L’Oreal Professionnel, 28% of women are embracing gray or considering silver for their hair. There’s something effortlessly cool about a woman (at any stage in life) rocking a gorgeous silver color. It looks amazing with just about any style, whether you rock a sporty look or something more feminine. There’s a lot to love about this shade!

Where/When to Get the New ShadeThe silver shade will be available starting in August, 2018. They can be ordered by licensed cosmetologists online or by phone, or purchased at the Tony Odisho storefront in Chicago. Looking for a stylist to apply these for you? Check out our Salon Finder!


Last week, Tony Odisho launched three new shadow root shades to our EXPRESS Tape and Fusion extensions lines. These shades were created in response to the growing shadow roots trend. Because of customer requests and a rising demand for hair extensions in these shades, Tony Odisho is confident these new products will make an impact in the salon community and among customers at large.

Easier Than Custom Color

Before now, hair extensions wearers were limited to single shades or highlights. Though our hair extensions can be dyed for a customized color, pre-dyed shadow roots are far quicker and more convenient for both the hair stylist and the client. Now there is no need to dye your extensions to get the shadow roots trend. All you have to do is dye the natural roots (or leave them depending on if they already match the extensions), then you can get them installed and be good to go!

Which Shadow Root Shades Are Offered

There will be three shadow root shades for customers to choose from. The first is a combination of our standard swatch shades 10, which gradually turns into shade 20. The second is a combination of shades 8 and DB4. The third is a combination of shades 4 and 14. All of these shades will be available in Tony Odisho EXPRESS Tape & Fusion extensions in the 20 inch (50cm) length.

Why Shadow Roots Are Here to Stay

From the runways at New York Fashion week to reality TV stars to your next door neighbor, shadow roots have been a consistent style trend. People love the effortlessness of the look because it allows you to be on trend without a lot of extra effort. From what we’ve seen in magazines and salons across the country, shadow roots are here to stay.

Where/When to Get the New Shades

The new shadow root shades are now available as of April 28, when they were launched at America’s Beauty Show in Chicago. You can order them online, by phone, or drop by our store in Chicago to pick them up. So why wait? Try our new shadow root shades today!


america's beauty show              tony odisho, america's beauty show

CHICAGO, ILLINOIS, April 28-30, 2018— The hair extensions, hair care, and hair tools company, Tony Odisho will be at booth #19022 at America’s Beauty Show this spring. They will be presenting new products, excellent savings, and hair extensions applications tutorials, as well as raffles and prizes.

At ABS, Tony Odisho will be presenting a new line of shadow root shades for their EXPRESS Tape and Fusion extensions. Additionally, there will be daily demonstrations on how to apply the different kinds of extensions they carry, including their clip-in Velo Extensions, which show attendees can try for themselves! It’s a great way to get familiar with the products and experience their excellent results, firsthand.

There will also be a raffle in which the winner will receive a number of Tony Odisho Ostia Collection products. Plus, all of their products, including hair extensions and education courses, will be on sale for the duration of the show. Deals this good only come around once a year!

Between the Tony Odisho team’s infectious energy and the brand’s high quality products, their booth at ABS is a must-see this spring. So don’t delay—buy your tickets at www.americasbeautyshow.com today!