Like lots of blondes and light-haired individuals, you’ve almost certainly heard of purple shampoo. But do you know how and why it works? Or how often to use it? We’re here to help. Here’s everything you need to know about using purple shampoo and conditioner, like our Beautiful Blonde line.

First, why purple? Purple is on the opposite end of the color wheel from yellow. This means it’s highly effective at neutralizing brassy, yellow tones in your hair, making Beautiful Blonde shampoo and conditioner perfect for washes between salon visits! Essentially they act as a less potent toner, making hair brighter and just a bit ashier.

Now you ultimately may need to get a professional toner, but we recommend using the Beautiful Blonde shampoo and conditioner first. It may be the bit of boost you need to get the color you want. And it’ll save quite a bit of money if that’s the case!

Who’s the best candidate for purple shampoo and conditioner, you ask? People with grey hair, natural blondes, highlights, and balayage. If your hair is chemically lightened, these are the products for you!

One word of caution: we recommend using the Beautiful Blonde shampoo and conditioner once every three washes, depending on how often you wash your hair. Like toner, it’s best not to use it excessively. Alternate with a moisture-rich shampoo and conditioner like our Restore shampoo and conditioner.

Lastly, a lot of people skip the conditioner and just use purple shampoo. This is a big mistake. When used together, Beautiful Blonde shampoo and conditioner are able to more efficiently eliminate brassiness and brighten your hair. Though they are highly effective products on their own, you’ll get better results when using them together.

Now go forth, you beautiful blondes, with gorgeous brass-free hair! And be sure to post the results of using our Beautiful Blonde shampoo and conditioner and social media.

What attracted you to a career as a stylist?

I have always had a passion and love for all things to do with hair, beauty and style. Becoming a hairstylist was the perfect fit for me.

How long have you been in the industry? 

I attended Arlington Academy in 2005.  I’ve been a licensed cosmetologist for 12 years now.

What motivates you daily?

The challenge. The hair industry is a revolving door for change. Every year with new trends and styles, all while trying to achieve these looks through new techniques.

How do you approach creating a style for your client?

The consultation process is key in understanding your client’s wants/needs and expectations. Every appointment with my clients-new and old, begins with a consultation. Asking questions based on how their hair was processed in the past, all the way to how they want their hair to look in the future. Making sure my clients are prepared for the simple or extensive process of their transformation.

What is your favorite service to perform?

I couldn’t choose. I thrive off being able to create any look my client is trying to achieve. I love to be versatile and strive to be educated in all services.

What are some of the reasons you offer extensions?

Hair extensions offer the greatest transformations with the least amount of damage.

How have extensions impacted your business?

Hair extensions have impacted me and my business immensely. Being certified in tape hair extensions, as well as keratin fusion extensions, allows me to further my commitment supporting the Breast Cancer Research Foundation. Thanks to Tony Odisho pink keratin fusion hair extensions, I am able to show awareness for this cause. Donating to the Breast Cancer Research Foundation means a lot to me. My Grandma Lillian Pierotti passed away from this disease in 1969 when my father was only 12 years old. Though I never had the pleasure of meeting the woman that gave my father life, she will forever be in our hearts. In addition to my grandmother, someone very special to me is a breast cancer survivor. Throughout all of this, I have been able to share my story as well as connect with some many others.

What direction do you see yourself going in the next several years? What is your industry goal and how will you accomplish it?

In the future I will become an educator and/or brand ambassador (wink, wink Tony).  My goal is to continue to learn and teach in the industry I love so much.

What advice would you offer to new stylists entering the industry?

When you do something you love, you’ll never have to work a day in your life.  Stay motivated. Rome wasn’t built in a day. Use all the resources to continue your education. It will help you to grow your business, mind and confidence.


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What attracted you to a career as stylists?

We were both in our second year of college and had undecided majors, so we took a year off.  After the year was up, we both felt we were too creative to go back to college, so it was then that we decided to go to beauty school.

How long have you been in the industry?

Almost 25 years–that’s crazy!!!!

What has your professional journey been like?

Out of beauty school we worked at a salon on Michigan Ave and were in their cutting program.  Yes, we worked at the same salon! Several years later the salon closed and Areta went on to do skincare at Mario Tricoci (we were the last graduating class that was grandfathered in to being able to do skincare with a cosmetology license in Illinois), and Daria began doing wedding hair, starting a company with a couple of makeup artist friends. From there, Areta realized skincare was not for her.  She had an idea that hair extensions were on the verge of becoming huge, so after taking a few classes specializing in extensions the rest became history!  It took Daria a few more years before the wedding business just wasn’t what she wanted to do anymore, so she soon followed in Areta’s footsteps and began doing extensions, too!

What is your favorite part about being cosmetologists?

Making people look and feel beautiful.  So many people come to us that just don’t feel good about themselves because they are so unhappy with their hair. We’re talking about women with very fine, lifeless hair.  We like to think that with a few extensions we are making them look like a better version of themselves.  We can’t tell you how many times we’ve had clients hug us after their service because we made them feel beautiful.

Tell me about your salon, where it is located, the neighborhood, your average client.

Chicago Lashes and Hair at 3530 N. Ashland Ave in Chicago.  Majority of our clients are business women that really care about their appearance and want to make sure that their hair looks amazing at all times.

How do you approach creating a style for your client?

Most of our clients already know what they are looking for.  It is up to us to determine if that look is achievable, given the condition of their existing hair.  It is very important that we ask what hair products they currently use and what type of styling they do on a daily basis.

What do you do to make sure your clients leave feeling happy and beautiful?

We make it very personal. Our clients become our friends simply because these services can take quite a bit of time, so you really get to know each other very well!  They also know we genuinely care about the integrity of their own hair and wouldn’t do anything to compromise that. Every client has our cell phone numbers and they can call us at any time with any questions or concerns.  This puts their mind at ease, especially if this is their first time getting extensions.

How long have you been offering extensions?

For over 15 years!

What are some of the reasons you offer extensions?                 

Extensions are no longer just for someone that wants long ‘mermaid-like’ hair.  Most women just don’t have the great hair they once had, whether it’s due to age, stress, medication, illness or over-processing. Or maybe someone never had great hair to begin with due to heredity.  We want women to know that there are plenty of options to add more fullness to their existing hair or that they can have the length that they never thought they’d have.

What type of extensions method do you prefer and why?

Probably the fusion method because it’s the one with the least amount of maintenance for the client, and is also an option for most hair types.

How have extensions impacted your business?

We are a specialty salon- extensions are what we do all day long.  With that, we have made an impact in the salon world and have so many clients that prefer coming to someone that specializes in extensions, rather than going to a regular salon that offers all services. Due to our specialization, we have clients that fly in from all over the United States to get their hair done by one of us, which is a HUGE complement!

How do you encourage your clients to take care of their hair, including their extensions?

Brushing well is key when it comes to extensions!  Also, making sure they use great products is so important.

What are some of your favorite “go-to” products?

We both love the Tony Odisho 3-in-1 Mist!  We also love the Hydrate Shampoo and Conditioner by Pureology.

How do you see the hair industry changing?

Well we have seen more salons opening up that specialize in extensions; we think that’s catching on!

What have you learned over the years about the industry?

There is room in this industry for everyone.

What advice would you offer to new stylists entering the industry?

Extensions are not meant for every stylist to do- it can be very hard on your body.  There are times when you will spend an extended amount of time with just one client, and you will be standing in the same spot for hours, which can be hard on your feet and back. You get used to it- trust us!  When it comes to doing extensions, be meticulous!!! Neatness really counts when it comes to the application process.  Also, be very thorough when explaining after care and the importance of using great products.

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To book an appoitment with Areta or Daria, call 773-996-0533

For more information visit

Is anyone ever ready for summer to end? Here are Tony Odisho, we like to hold on to as much of the season as we can! Before autumn officially arrives, there’s still time give your hair a little more summer. Treat yourself to healthy hair, beautiful color and a killer style! Have you spent a lot of time in the sun? Does your hair need some restoration? Tony Odisho® Ostia® Collection Restore Shampoo and Conditioner gently cleanses and revives hair weakened by everyday stress.

Are you ready to let go of your sun-lightened blonde? Beautiful Blonde™ Shampoo and Conditioner will let you hang on to it a little while longer, giving your color a boost, while restoring shine and softness.

Do you want to look like you’ve just returned from a sunny day at the beach? An easy way to create a summery style is with Volumizing Root Lifter and Volumizing Mousse with Copper Styling Brushes to create waves and a wind-swept “beachy” look. It’s an easy way for your hair rebel against the end of the season.

Eventually, it will be time to embrace autumn, but for today, hang on to summer as long as you can!