Tony Odisho Launches New Silver Shade for Tape & Fusion Extensions

In August 2018, hair product and extensions company Tony Odisho will present a new shade to their Original Tape and Fusion extensions lines in the 20” (50cm) length. They are offering this shade in a response to the growing “granny hair” trend. More and more women want cool, silvery locks and now Tony Odisho extensions reflect that!

What Makes TO’s Silver Extensions Special

Tony Odisho extensions are made with 100% human remy hair, sourced from a temple in India. They are double pigmented and can be heat styled or colored, as needed. Fashion Snoops referred to them as the “world’s finest hair extensions.” The new silver shade has all of these features plus a gorgeous new color that is on trend!

What Gives This Shade Staying Power

Not only is it the hottest color trend of 2018, it is just getting started. According to research by L’Oreal Professionnel, 28% of women are embracing gray or considering silver for their hair. There’s something effortlessly cool about a woman (at any stage in life) rocking a gorgeous silver color. It looks amazing with just about any style, whether you rock a sporty look or something more feminine. There’s a lot to love about this shade!

Where/When to Get the New ShadeThe silver shade will be available starting in August, 2018. They can be ordered by licensed cosmetologists online or by phone, or purchased at the Tony Odisho storefront in Chicago. Looking for a stylist to apply these for you? Check out our Salon Finder!

Last week, Tony Odisho launched three new shadow root shades to our Original Tape and Fusion extensions lines. These shades were created in response to the growing shadow roots trend. Because of customer requests and a rising demand for hair extensions in these shades, Tony Odisho is confident these new products will make an impact in the salon community and among customers at large.

Easier Than Custom Color

Before now, hair extensions wearers were limited to single shades or highlights. Though our hair extensions can be dyed for a customized color, pre-dyed shadow roots are far quicker and more convenient for both the hair stylist and the client. Now there is no need to dye your extensions to get the shadow roots trend. All you have to do is dye the natural roots (or leave them depending on if they already match the extensions), then you can get them installed and be good to go!

Which Shadow Root Shades Are Offered

There will be three shadow root shades for customers to choose from. The first is a combination of our standard swatch shades 10, which gradually turns into shade 20. The second is a combination of shades 8 and DB4. The third is a combination of shades 4 and 14. All of these shades will be available in Tony Odisho Original Tape & Fusion extensions in the 20 inch (50cm) length.

Why Shadow Roots Are Here to Stay

From the runways at New York Fashion week to reality TV stars to your next door neighbor, shadow roots have been a consistent style trend. People love the effortlessness of the look because it allows you to be on trend without a lot of extra effort. From what we’ve seen in magazines and salons across the country, shadow roots are here to stay.

Where/When to Get the New Shades

The new shadow root shades are now available as of April 28, when they were launched at America’s Beauty Show in Chicago. You can order them online, by phone, or drop by our store in Chicago to pick them up. So why wait? Try our new shadow root shades today!